Ad for DC Lottery's $10 Million Cash Extravaganza
During my internship at MDB Communications, I created a graphic for use on point-of-sale advertising on DC Lottery's $30 scratcher campaign. There was a considerable budget behind this project since this was DC Lottery’s first scratcher at this price point. The client required that the graphic feature the scratcher as the hero, highlight “the best odds of winning $1,000,000 in the DMV,” and follow a black, white, gold color scheme. The ad should convey luxury, wealth and class to an urban audience without coming across as elitist.