Faith Choice Ohio is a Columbus based non-profit fighting for reproductive freedom and abortion justice. Previously attached to a different organization, FCO branched off into its own group at the beginning of 2022 and was in need of a logo to represent their new identity. We worked to create a logo consisting of a 1) symbol, 2) organization name, 3) and a tagline. What we settled on is a clean, professional logo that emphasizes "Choice" as the cornerstone of the organization. The symbol, a willow tree, represents the tree of life that connects us all to our natural reproductive rights. We also chose a jewel-toned teal as the brand color to strike a balance between naturalism and professionalism. I put it all together in a simple style guide outlining the basics of usage and brand principles.